{"title":"BUBBA FISHING EQUIPMENT","description":"\u003cp\u003e\u003cspan\u003eBubba's story began 10 years ago on the coast of California in San Diego. For the past decade, and for decades to come, our adventure lies in bringing you innovative tools for your success on the water. We love the water just as much as you do. What we love most is being a part of your journey. We want to rally around you as you embark on your next adventure in chasing that dream fish. We believe your stories are life's greatest moments and we're here to help you tell them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLife begins on the edge of adventure. Live the ultimate lifestyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"bubba-li-ion-electric-fillet-knife","title":"BUBBA LI-ION ELECTRIC FILLET KNIFE","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eYou asked for it, and we delivered. This Lithium Ion Cordless Electric Fillet Knife is ergonomically designed to fit perfectly in your hand. We've stayed true to our roots by incorporating the iconic non-slip grip handle, which allows you to cut through fish like butter. Our lithium-ion battery has the longest run time of any electric fillet knife on the market, so you can stack fillets until you're out of fish. The engineered ventilation has been made to maximize motor transmission output, giving you an incredible amount of torque. Included are four different blade styles — 7\"; E-FLEX, 9\"; E-FLEX, 9\"; E-STIFF, and 12\"; E-STIFF that reflect our legendary tapered flex and stiff fillet knives. These blades are constructed out of high carbon stainless steel and coated with titanium nitride making them extremely corrosion resistant. We've also incorporated a safety lock and trigger guard for ultimate security. The electric fillet knife comes in a premium EVA molded carrying case, which allows you to break apart the storage units for easy cleaning. This knife contains a second replacement battery, charging cord, and all batteries include a battery life indicator, so you can rest assured that you'll never run out of juice. This electric fillet knife is exactly what you've been looking for, and it's ready to fillet any fish any time.\u003c\/span\u003e\u003c\/p\u003e","brand":"BUBBA","offers":[{"title":"Default Title","offer_id":48709709005015,"sku":"BUB-1095705","price":213.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/files\/CORDLESSKNIFE.jpg?v=1780497738"},{"product_id":"bubba-110v-electric-fillet-knife","title":"BUBBA 110V Electric Fillet Knife","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eDesigned by fishermen for fishermen and ergonomically crafted to fit perfectly in your hand, this knife is a game-changer. We've stayed true to our roots by incorporating the iconic non-slip grip handle so you can keep a firm grasp on the blade while turning your latest catch into your next meal. The engineered ventilation has been made to maximize motor transmission output, giving you an incredible amount of torque. Included are four different blade styles — 7\" E-FLEX, 9\" E-FLEX, 9\" E-STIFF, and 12\" E-STIFF that reflect our legendary tapered flex and stiff fillet knives. These blades are constructed out of high carbon stainless steel and coated with titanium nitride making them extremely corrosion resistant. It features an eight-foot cord, a safety lock, and a trigger guard for ultimate security. We've also included a premium EVA molded carrying case, which allows you to break apart the storage units for easy cleaning. This knife will have you stacking fillets until you're out of fish.\u003c\/span\u003e\u003c\/p\u003e","brand":"BUBBA","offers":[{"title":"Default Title","offer_id":48709714411735,"sku":"BUB-1095704","price":168.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/files\/BUBELEFILLET.jpg?v=1780497630"},{"product_id":"bubba-pro-series-smart-fish-scale","title":"BUBBA Pro Series Smart Fish Scale","description":"\u003cp\u003eIntroducing the newest top-of-the-line fishing tool from BUBBA, the Pro Series Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the Pro Series Smart Fish Scale is the perfect fish scale, whether you’re a hobbyist or a fierce competitor. The unmatched 60-POUND WEIGHT LIMIT and BEST-IN-CLASS ACCURACY OF ±0.3% offers a fully robust fish scale like never before. The Pro Series SFS features three different modes; Tournament Mode, Rally Mode, and Competition Mode that each include their own features and capabilities, such as a PRO SERIES SMART CULLING SYSTEM, auto data for total bag weight, livewell management of up to 8 fish, and the ability to compete with friends on one device. With the IPX7 WATERPROOF CARRY CASE and the IPX4 water resistant product design, you can ensure this product will never fail you even on the toughest days on the water.\"\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Pro Series Smart Fish Scale works seamlessly with our mobile app built from the ground up to talk to the scale and track live data. It stores the weight of the fish, GPS location, weather \/ water conditions and makes it easy to share your results with your group of friends. The app has even more social connectivity such as hosting or joining of virtual tournaments where you can see other angler’s catches and weights being caught in real time.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"BUBBA","offers":[{"title":"Default Title","offer_id":48709732827351,"sku":"BUB-1176076","price":258.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/files\/BUBPROSERIES.jpg?v=1780497549"},{"product_id":"bubba-smart-fish-scale-lite","title":"BUBBA Culling Indicator Set","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe BUBBA CULLING INDICATOR SET is compatible with both the Pro Series (1176076) and Standard (1186932) Smart fish scales, making it the next ultimate tournament fishing accessory. The color-coded buoys help you keep track of your catches and the low-profile lip clips will ensure that you’ll never lose your best catches.\u003c\/span\u003e\u003c\/p\u003e","brand":"BUBBA","offers":[{"title":"Default Title","offer_id":48709850071255,"sku":"BUB-1178452","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/files\/BUBBACULL.jpg?v=1780497384"},{"product_id":"bubba-6-5-stainless-steel-pistolgrip-pliers","title":"BUBBA 6.5\" Stainless Steel PistolGrip Pliers","description":"\u003cp\u003eBUBBA 6.5\" Stainless Steel PistolGrip Pliers\u003c\/p\u003e","brand":"BUBBA","offers":[{"title":"Default Title","offer_id":48709880447191,"sku":"BUB-1099911","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/files\/65PISTOLPLIERS.jpg?v=1780497304"},{"product_id":"bubba-6-5-stainless-steel-pistolgrip-pliers-copy","title":"BUBBA 6\" Forged Fishing Pliers","description":"\u003cdiv class=\"c-product__description tg-b2\" itemprop=\"description\" tabindex=\"0\"\u003eThe BUBBA 6” Forged Fishing Pliers bring a new level of strength and durability to fishing pliers. Developed in a convenient size with premium, forged steel construction and corrosion-resistant coating, these pliers are purpose-built. They come equipped with cutters, crimping cutouts, and are spring-loaded so they are always ready to go. The 6\" Forged Fishing Pliers also provide a durable, molded polymer sheath with a belt clip and lanyard attachment that allows for easy one-handed access and secure storage. To top it all off, they are engineered with our iconic, non-slip grip for maximum control. \u003c\/div\u003e\n\u003cdiv class=\"product-actions c-product_actions\"\u003e\n\u003cdiv class=\"product-actions__row-1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BUBBA","offers":[{"title":"Default Title","offer_id":48709914984663,"sku":"BUB-1207218","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/files\/6PLIERS.jpg?v=1780497223"},{"product_id":"bubba-7-5-forged-fishing-pliers","title":"BUBBA 7.5” Forged Fishing Pliers","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe BUBBA 7.5” Forged Fishing Pliers bring a new level of strength and durability to fishing pliers. These full-size, premium forged steel construction pliers with corrosion-resistant coating are purpose-built. They come equipped with cutters, crimping cutouts, and are spring-loaded so they are ready for anything. The 7.5\" Forged Fishing Pliers also provide a high-end, molded polymer sheath with a belt clip and lanyard attachment for easy one-handed access and secure storage. And, of course, they are engineered with our iconic, non-slip grip for maximum control.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"BUBBA","offers":[{"title":"Default Title","offer_id":48709929238743,"sku":"BUB-1207220","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/files\/BUBBA75PL.jpg?v=1780496355"},{"product_id":"bubba-7-5-forged-fishing-pliers-copy","title":"Bubba Micro Shears","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eThe Bubba Micro Shears are lightweight, durable, and always at hand with the provided neck lanyard. Titanium-nitride-coated blades are engineered to cut monofilament, fluorocarbon, or braided lines with ease. The Micro Shears are also equipped with our iconic, non-slip grip handles, line guide assist, and lanyard hole. A one-piece design ensures the shears won’t separate when being worn, used, or in storage. They may be small, but these shears sure are mighty.\u003c\/span\u003e\u003c\/p\u003e","brand":"BUBBA","offers":[{"title":"Default Title","offer_id":48709946179799,"sku":"BUB-1222493","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/files\/BUBBA_SHEARS.jpg?v=1784142869"},{"product_id":"bubba-micro-shears-copy","title":"Bubba  6” Hook Extractor","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe 6” Hook Extractor is the perfect tool for removing deeply sunk or swallowed hooks, all while putting less harm on your catch. Engineered with a high-strength, anodized aluminum shaft and a stainless steel hook, the 6” Hook Extractor will stay strong and sturdy in even the most demanding conditions while the titanium-nitride coating provides superior corrosion resistance. Our iconic non-slip grip and comfort ergonomics allow for simple, one-handed use and ensure a secure grip through the whole hook removal process. The 6” Hook Extractor is spring-loaded and equipped with a rounded hook to make it easy to navigate and then grasp and safely remove the sunken hook with a single pull. The 6” Hook Extractor will make removing hooks easier than ever and save more fish along the way. Also available in a longer 12” size.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"BUBBA","offers":[{"title":"Default Title","offer_id":48709977145559,"sku":"BUB-1109761","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/files\/6HOOKEXT.jpg?v=1780496918"},{"product_id":"bubba-6-hook-extractor-copy","title":"Bubba Nipper \u0026amp; Tether Combo","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Bubba Nipper \u0026amp; Tether Combo makes cutting line easier than ever. Featuring stainless steel blades with extra sharp teeth, the Nipper is built to make precise cuts through mono, fluoro or braided line. The rubberized grip provides top-notch ergonomics and gripping ability. The Tether attachment allows the Nipper to be in arms reach at all times as it has a 42” line attachment. Both features are corrosion resistant and built to last in the harshest of conditions. The portability, convenience, and ease of the Bubba Nipper \u0026amp; Tether Combo make this the ultimate tool for any angler. Tether only option also available.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"BUBBA","offers":[{"title":"Default Title","offer_id":48709995430103,"sku":"BUB-1121112","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/files\/NIPPER.jpg?v=1780497062"},{"product_id":"bubba-pro-series-smart-fish-scale-lite","title":"BUBBA Pro Series Smart Fish Scale Lite","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Smart Fish Scale Lite is the latest addition to BUBBA’s Smart Fish Scale (SFS) family. Despite its compact size, this scale delivers everything you expect from BUBBA and more. With a precision load cell and auto-lock feature, the SFS Lite boasts an impressive 60 lbs capacity and an accuracy of +\/- 0.3%, ensuring precise measurements every time. Its full-color LCD screen offers ultra-clear readability, even in direct sunlight. The iconic BUBBA non-slip grip guarantees a secure hold while weighing fish, and the IPX4 water-resistant rating provides peace of mind on the water. Pair the SFS Lite with the BUBBA App to effortlessly store your catches' weights, species, weather, and GPS locations. Unlock the full potential of your scale with a Pro BUBBA App subscription, which includes three versatile fishing modes: Tournament, Rally, and Competition. You'll also benefit from our Smart Culling System for efficient livewell management. Additionally, you can host or join private and public tournaments within the app, tracking other anglers’ catches around the country in real-time.\u003c\/span\u003e\u003c\/p\u003e","brand":"BUBBA","offers":[{"title":"Default Title","offer_id":48710070960343,"sku":"BUB-1219214","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/files\/FSHSCALELITE.jpg?v=1780497895"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1123\/4138\/collections\/Screenshot_2026-08-03_at_2.14.24_PM.png?v=1785780964","url":"https:\/\/hennesseyoutdoorelectronics.com\/collections\/bubba-fishing-equipment.oembed","provider":"Hennessey Outdoor Electronics ","version":"1.0","type":"link"}